Mobile app development is rapidly expanding; yet, it has its own obstacles.
Developers must tackle a variety of challenges, including ensuring that the app meets the demands of the end user while maintaining high performance and security levels.
Understanding these obstacles is critical to developing an app that not only performs properly, but also stands out in an increasingly competitive industry.
This article discusses why mobile apps are important for organizations, the top 5 real issues in mobile app development, and strategies for developers to overcome these obstacles.
Why are mobile apps essential for businesses?
Mobile apps have become an essential component of current corporate strategies in this era of digital transformation. Mobile apps give businesses a direct conduit to communicate with customers, provide personalized experiences, and foster loyalty. The demand for mobile apps is increasing as people expect fast access to services and products via their smartphones. A well-developed app can help organizations increase brand visibility, sales, and customer happiness.
However, developing a successful mobile app is no easy task. Companies face a variety of mobile app development challenges as they seek to keep up with changing technology and increasing customer expectations. Understanding and addressing these problems in mobile app development is critical for businesses to remain competitive and ensure that their apps deliver value.
Top 5 challenges in app development
Here are ten of the most prevalent mobile app development challenges developers will face in 2025.
1. Choosing the right development platform
One of the most significant decisions that developers must make is to choose the appropriate platform, which might be Android, iOS, or both.
Each has its environment, user base, and monetization tactics. Android has a larger global market share, whereas iOS customers tend to spend more on in-app purchases. The target audience’s preference for Android or iOS, location, and behavior should serve as guidance for hitchhiking.
AlignMinds assists in the planning of mobile app development by providing specialized, innovative, and future-proof solutions that fulfill company objectives. They use a consultative approach to identify customer needs and challenges and develop a clear strategy. Their design-led product engineering focuses on creating user-centric apps that provide excellent user experiences while remaining scalable and secure.
A mobile app’s success is determined by how well it implements user experience (UX). No matter how inventive or valuable an app is, it might fail due to bad UX design, which frustrates users, prompting them to leave negative reviews or delete it.
Because aesthetics is one of the most cherished components of human nature, creating an intuitive and visually appealing UI is a significant problem. End users should be able to navigate the app intuitively and find all the necessary functionality on their own.
User testing is crucial in improving the user experience. Usability testing conducted during development can help identify issues such as confusing navigation, slow load times, or even superfluous stages within a process. Developers can utilize this feedback to iteratively improve the app before its formal release.
Alignminds humanizes digital experiences and interactions for your customers. Their user-centered approach ensures that clients get meaningful and engaging experiences.
3. App security
App security is critical in today’s digital environment. A single security breach can have disastrous consequences for both your app’s users and its brand. For any app, installing correct safeguards and remaining alert with regular inspections helps protect both users and the program.
In reality, security is a continuous process. Periodic security audits are essential for identifying potential vulnerabilities that hackers could exploit.
Developers should regularly update and distribute security updates to protect users.
This process of identifying and correcting defects should continue throughout the app’s useful life.
AlignMinds provides strong mobile app security through 24/7 security monitoring, periodic audits, and proactive issue management. They perform vulnerability assessments, misconfiguration checks, penetration testing, and stress tests (such as DoS/DDoS simulations). Detailed vulnerability reports and constant security improvements strengthen applications, protecting enterprises from emerging threats and assuring secure, dependable performance.
4. Keeping up with technical advances
The rapid growth of technology brings both benefits and challenges. Staying ahead and embracing these developments while remaining adaptive to changing trends will result in innovation; however, falling behind the curve may render an app obsolete or dead.
Artificial intelligence (AI) is a new technology that promises to transform mobile applications. However, their integration necessitates specialized abilities, which can complicate the development process. AI can improve the user experience by providing imitation games, personalized suggestions, and speech-to-text apps.
Testing is one of the most critical steps of mobile app development. Bugs, crashes, and poor functionality can all have a detrimental impact on the user experience, leading to bad ratings.
Testing on many devices and setups ensures that the software functions properly on all of them. Although emulators are commonly used in the early phases of testing, real device testing is critical for obtaining accurate findings and understanding the user experience properly.
Alignminds understands that product quality is what drives unwavering customer commitment. From planning to closing, our QA engineers use the best tools and procedures to cover as many opportunities as possible.
Final Thoughts
Mobile app development poses a variety of issues, including assessing user wants, as well as assuring security and staying current with technology changes. Addressing these difficulties effectively necessitates meticulous planning, skillful resource allocation, and a dedication to ongoing development.
Mobile app development is a goldmine waiting to be discovered. Are you ready to become a mobile app architect and create the next game-changing application?
So, prepare to climb on board.Visit AlignMinds to see how our skills and knowledge may help you create the next generation of mobile apps.
Organizations are constantly seeking ways to optimize their infrastructure management processes in the current digital world. Traditional manual approaches are no longer sufficient to meet the demands of modern software development and deployment. This is where Infrastructure as Code (IaC) and DevOps come into play, offering a powerful combination that enables seamless infrastructure management.
In this article, we will explore the benefits of IaC and DevOps, understand their key principles, and learn how to implement them effectively.
What is Infrastructure as Code (IaC)?
Infrastructure as Code (IaC) is a methodology that allows infrastructure provisioning and management using code-based definitions. Instead of manually configuring servers and resources, IaC enables you to define your infrastructure in a declarative manner using scripts or configuration files. These scripts can be version-controlled, tested, and automated, providing a repeatable and reliable approach to infrastructure management.
What is DevOps Principles?
DevOps is a set of practices and principles that combines software development (Dev) and IT operations (Ops) to enhance collaboration, automate processes, and deliver high-quality software products. DevOps emphasizes the integration of development, testing, and operations teams to streamline the entire software delivery lifecycle. By breaking down silos and fostering cross-functional collaboration, DevOps enables organizations to achieve faster and more reliable deployments.
Benefits of Infrastructure as Code and DevOps
Implementing IaC and DevOps brings a wide range of benefits for organizations aiming to improve their infrastructure management processes. Let’s explore some of the key advantages:
A. Improved agility and scalability
IaC and DevOps enable organizations to quickly provision and scale their infrastructure as per their needs. With automated processes and infrastructure templates, you can easily spin up new environments, replicate existing configurations, and handle dynamic workloads efficiently. This agility allows teams to respond to changing business requirements swiftly.
B. Faster time to market
By automating manual tasks and streamlining processes, IaC and DevOps reduce the time it takes to deliver software products to the market. Continuous integration and continuous deployment (CI/CD) pipelines enable faster and more frequent releases, ensuring that valuable features reach the end-users promptly.
C. Enhanced collaboration and communication
DevOps emphasizes collaboration and communication among development, operations, and other stakeholders involved in the software delivery process. By breaking down barriers and fostering cross-functional teams, organizations can achieve better alignment, improved decision-making, and accelerated problem-solving.
D. Increased stability and reliability
With IaC and DevOps, infrastructure configurations are defined and managed through code, eliminating manual errors and inconsistencies. This results in more reliable and stable infrastructure deployments. Automated testing, monitoring, and observability practices further enhance stability by quickly detecting and resolving issues before they impact the end-users.
Challenges in IaC and DevOps Adoption
While the benefits of IaC and DevOps are compelling, organizations often encounter various challenges during the adoption process. Let’s explore some of these challenges in detail:
A. Addressing resistance to change
Change can be met with resistance, especially when it involves new technologies, processes, or cultural shifts. Introducing IaC and DevOps requires buy-in from all stakeholders, including developers, operations teams, and management. Overcoming resistance to change and fostering a culture of openness and collaboration is crucial for successful adoption.
B. Managing complexity and technical debt
As infrastructure and application architectures become more complex, managing the associated technical debt becomes a challenge. Over time, infrastructure code can become convoluted, making it difficult to understand, maintain, and scale. Organizations must find effective strategies to manage complexity and prevent technical debt from hindering the benefits of IaC and DevOps.
C. Ensuring security and compliance
As infrastructure becomes code, organizations must prioritize security and compliance. Failure to do so can lead to data breaches, compliance violations, and reputational damage. Ensuring secure infrastructure configurations, implementing appropriate access controls, and regularly auditing and monitoring the infrastructure are essential for maintaining a robust security posture.
D. Training and upskilling the workforce
Adopting IaC and DevOps often requires new skills and knowledge. Organizations must invest in training and upskilling their workforce to ensure they have the necessary expertise to effectively implement and maintain IaC and DevOps practices. Identifying skills gaps, providing relevant training programs, and encouraging continuous learning are crucial for building a capable and empowered team.
Unleashing Agility by Overcoming the Challenges in IaC and DevOps Adoption
While challenges exist, they can be overcome with proper strategies and approaches. Let’s explore some solutions to address the challenges faced during IaC and DevOps adoption:
A. Strategies for addressing resistance to change
Communicating the benefits of IaC and DevOps: Clearly articulate the advantages of IaC and DevOps, such as faster software delivery, improved collaboration, and increased scalability. Demonstrate how these practices align with the organization’s goals and can positively impact individual roles and responsibilities.
Involving key stakeholders in the decision-making process: Engage stakeholders from various departments in the decision-making process. This fosters a sense of ownership and involvement, increasing the likelihood of successful adoption and reducing resistance.
Providing training and support to employees: Offer comprehensive training programs to familiarize employees with IaC and DevOps concepts and tools. Provide ongoing support through coaching and mentoring, enabling employees to apply their newly acquired knowledge effectively.
B. Managing complexity and technical debt
Implementing modular and reusable infrastructure code: Break down infrastructure code into modular components that can be reused across projects. This promotes maintainability, scalability, and reduces complexity.
Regularly reviewing and refactoring infrastructure code: Encourage developers to review infrastructure code regularly and refactor when necessary. This helps identify and address areas of complexity or technical debt, leading to cleaner and more efficient code.
Using automation tools to simplify deployment processes: Leverage automation tools, such as configuration management and orchestration frameworks, to simplify the deployment and management of infrastructure. Automation reduces the chances of human error and enables more reliable and consistent deployments.
C. Ensuring security and compliance
Incorporating security into the DevOps pipeline: Integrate security practices into the entire software delivery pipeline. Perform regular security scans, vulnerability assessments, and penetration testing to identify and address any potential security risks.
Implementing infrastructure security best practices: Follow industry-standard security best practices for infrastructure configuration. This includes implementing proper access controls, encryption, and monitoring mechanisms to protect sensitive data and ensure compliance with relevant regulations.
Regularly auditing and monitoring infrastructure configurations: Implement robust monitoring and auditing mechanisms to detect and respond to any unauthorized changes or potential security breaches. Continuously monitor infrastructure configurations to ensure compliance with security policies and industry standards.
D. Training and upskilling the workforce
Identifying skills gaps and training needs: Conduct skills assessments to identify areas where additional training and upskilling are required. Understand the specific roles and responsibilities within the organization and provide targeted training programs to address skill gaps.
Providing continuous learning opportunities: Encourage employees to participate in conferences, workshops, and online courses to stay updated with the latest IaC and DevOps practices. Foster a learning culture that supports continuous improvement and provides resources for self-directed learning.
Encouraging collaboration and knowledge sharing: Facilitate collaboration between teams by promoting cross-functional projects and encouraging knowledge sharing. Establish channels for sharing best practices, lessons learned, and innovative solutions to foster a culture of continuous learning and growth.
E. Teaming up with an Infrastructure development company
Teaming up with an infrastructure development company like Alignminds can be a game-changer when it comes to adopting Infrastructure as Code (IaC) and DevOps practices.
Alignminds is among the best Infrastructure development company in India, Kenya and US. They bring a wealth of expertise and experience in building robust and scalable infrastructure solutions. Their team of skilled professionals understands the complexities and challenges involved in IaC and DevOps adoption, and they are well-equipped to guide organizations through the entire process.
By partnering with Alignminds, organizations can benefit from their in-depth knowledge of industry best practices, cutting-edge tools and technologies, and a proven track record of successful implementations. Alignminds provides end-to-end solutions tailored to specific business needs, ensuring a smooth and efficient transition to IaC and DevOps.
With their support, organizations can overcome obstacles, mitigate risks, and accelerate the realization of the benefits associated with IaC and DevOps adoption.
So, what are you waiting for? Book a free consultation today! Contact Now!
People have used telephones to communicate with each other. It is considered as a pinnacle in communication technology. Nobody might have thought that one day the technology will advance to a point where everyone will have their own portable mobile phones. Not just that, a device which was originally invented as a communication device will perform almost all tasks related to day to day life and eventually replace personal computers!
The high usage of smartphones phones and mobile apps during the last couple of years have led to an increase in the number of mobile app development companies. These companies are launching new mobile apps almost daily. But only some of the apps are catching the attention of the end-users.
The following survey shows the time spent by the users on different app genres.
The above graph gives an insight into the profits that a business earns by offering a quality mobile app.
But why does a user prefer one app over another?
Some of the reasons include the following
A user will like an app that has a lower battery consumption.
An app that has better integration with mobile hardware like cameras, microphone and sensors is admired by the users.
Users like an app that works online and offline.
While navigating, users like to access information that is simple and easy to understand.
Security and privacy are the most important factors a user considers before downloading an app.
Users also love a guidance feature in an app that easily makes them understand the features of the app.
Below are some tips on how to make your mobile app go viral.
Tips: How to make your mobile app go viral
Title
The first thing that a user notices while downloading an app is the title.
A title that stands out will make a user curious about what’s inside. The title like Messenger and WhatsApp also tries to give an idea of the category to which it belongs to. To know the content of the app, he/she might read the description and images. Make sure that the images and the description are attractive.
Online presence
The online presence of the business also helps with mobile app marketing strategies and to make your mobile app go viral.
It won’t be easy to make your mobile app go viral in the beginning itself. Especially if your business has low visibility. In cases like these, you can use paid marketing to promote your business and mobile app. Social media are a good option when it comes to promoting your mobile app. Use eye catching banners and good ad copy to catch the attention of the users and make them download the app.
Also, create a website that gives details about the mobile app and include a link for downloading the app.
Rewards
One of the most used mobile app marketing strategies is giving rewards to users. An example includes that of Google Pay, which offers a cashback for its users. Rewarding users helps in gaining new users and building brand loyalty over time.
Social media integration
There should be a feature in the app that allows users to share their app activities on social media platforms.
For example, some games allow users to gain more rewards when they clear each level and share their new rankings through social media. A predefined eye-catching image and description are also shared by the game app that creates curiosity in other users. This curiosity generated will make others download and try the mobile game. When more users download and share it with others, this will make your mobile app go viral.
Increasing curiosity
Increasing curiosity among users is an important mobile app marketing strategy.
Creating a mystery around the features of the app before the launch is a good marketing technique. A business can also promote a mobile app with the help of celebrities. People show interest when they see a familiar face. A T.V ad can also help with increasing the visibility of the mobile app..
Before the launch of the app, conducting a giveaway can increase the popularity of the mobile app. A giveaway will attract many users and it will also help with word of mouth marketing.
Promotion through videos
You can make your mobile app go viral by posting and promoting short videos that can be shared through social media platforms. Users usually like to see a video than to read a description. If the video is successful in promoting the benefits and features of the mobile app, users are more likely to download it and try it out. They will also share it with family and friends. If done correctly, videos are the best option you can adopt for your mobile marketing strategy.
Retaining users
Gaining new users will be important for a mobile app. However, retaining the existing users is also equally important.
By giving reason for the users of your mobile app to stay on the platform and increasing their usage time, you are not only increasing your revenue margin but building brand loyalty by giving them the best app experience. By doing so, you are indirectly encouraging them to become a brand ambassador for your mobile app and pitch it to their friends and family. As we commonly say, “A satisfied customer is the best marketing effort you can have”. The same applies for app marketing too.
Updating the app with engaging content regularly is one of the best options to ensure user retention.
FOMO
A user may download and use an app due to the fear of being left out. This phenomenon is called FOMO (Fear of Missing Out) in marketing.
When marketed well, FOMO can be used to the advantage of a business and can help to make your mobile app go viral. Take the example of Facebook. Earlier only a few people used Facebook. Now the number has increased to a stage where people will get surprised if you say you don’t use the social media platform.
Making a user comfortable
Building a good relationship with the users is also an important part of mobile app marketing strategy. If a suggestion put forward by a user is a good one, the business can implement it to improve the mobile app. Also answering their queries and making them comfortable is an essential part of mobile app marketing.
What are the best mobile app marketing strategies?
There are mobile app marketing services that help to make your app go viral.
The mobile app marketing strategies followed by an app marketing company include:
Referral marketing
Most of the businesses use this type of mobile app marketing strategy.
A user shares a link to download the mobile app with their friends and family in return for rewards or points. These types of promotions are mainly done by gaming apps and eCommerce apps.
Email marketing
Email marketing is one of the most used app marketing strategies where a business uses email communication to promote a mobile app.
Emails are sent regarding an app launch to people who might be interested in such apps. Email marketing can also be used to educate potential users about the benefits and features of a mobile app.
If you are an ecommerce company, you can promote the products on your platform via email marketing and the people who are interested in purchasing such products may try out your platform.
Social media marketing
Social media is one of the best and cost-efficient ways for marketing your mobile app.
There are millions of users active on different social media platforms. With a correct marketing strategy, you can attract people to your app within a short span of time. Facebook uses A.I. (Artificial Intelligence) to deliver ads to a potential user. So it is a good option to find people interested in your product. You can also use messaging platforms such as WhatsApp to invite users to your mobile app.
Offering a trial
You can offer a free trial to help potential users understand the benefits of the mobile app . If the customers find the features to be useful, they will pay for it after the end of the trial.
Call-to-action (CTA) campaigns
CTA is a successful mobile app marketing strategy. Here, many techniques are used to get the attention of the users.
The Ice Bucket Challenge by ALS Foundation is a famous example of a CTA campaign. It was created by the ALS Foundation to promote awareness of a disease- amyotrophic lateral sclerosis. Another example includes that of Uber- “Drive with Uber – Be Your Own Boss”. It suggests that anyone can make money with their vehicle.
App store optimization
Correct app store optimization helps your mobile app to gain maximum visibility, organically.
If your mobile app has a dedicated website, search engine optimization can help with gaining more website visitors and increasing the app downloads. Likewise, app store optimization is an important part of app marketing. You can seek help from a mobile app marketing company to better your scores in app store optimization.
Knowing about competitors
You should have a clear understanding of your competition. This helps in developing a better mobile app that is easy to promote and easy to be accepted by the user.
As users like to try new features and they are always on a search for the best mobile app that can make their life easier and more entertaining, there is always a chance for new mobile apps to win in the market. Having innovative features that your competitors do not possess will make your app stand out.
Planning a burst campaign
Burst campaign provides a boost to the marketing strategies.
Before 24 or 72 hours of the launch date, a business aggressively advertises the mobile app through paid media such as T.V., social media, websites etc. This is called a burst campaign.
Burst campaign helps the app to gain a good exposure and make the app go viral even before the launch.
You can hire marketing and advertising professionals to help you with your burst campaigns.
Hire mobile app promotion services?
A perfect mobile app marketing strategy is necessary for an app to be successful.
Mobile app marketing is the planning and execution of a set of ideas to ensure maximum exposure for your mobile app and get more people to try it out. Some studies show that over one-third of the companies dedicate 31% to 50% of their budget to mobile app marketing services.
About 68% of mobile companies have a fully documented and 30% of mobile app development companies have partially documented mobile app marketing strategy.
Some of the strategies employed by mobile app marketing agency are as follows.
Market research and other promotions
Market research is a vital part of any app marketing strategy. All mobile app promotional activities should be based on the latest trends in the industry. So, deep and constant market research is the first step towards promoting your mobile app.
App Store Optimization (ASO)
ASO has a vital role in making a mobile app go viral. To ensure you follow all ASO standards, you should hire an excellent mobile app development company and maybe a mobile app marketing agency.
Growth Marketing
Growth marketing is achieving a stable and maximum growth under a short time span. Growth marketing or growth hacking is a very good option for a start-up company. As usually growth marketers work based on metrics and data, you can be sure that your marketing efforts are result oriented and there is a good chance of outdoing the competition.
Generally, since an app marketing agency will have years of experience in market research and mobile app marketing, it is always a good choice to approach them for your app promotion as a failure in marketing will not only cost your marketing expenses but the app development expenses too.
Promote Android apps
Following Android design principles is essential when you promote Android apps.
Some of the best ways to promote your Android app are as follows:
Get the Android app featured in Android related platforms such as the Android Community, Android Developer forum etc.
If you are promoting a paid Android app, Google recommends starting with a higher price. Later you can cut down the price or give discounts during festive occasions to increase new signups.
An icon defines your business. Icon and the title is the first thing a user sees while browsing the app store. So it is important to create an eye-catching icon for promoting an Android app.
The landing page of your app in the app store should have attractive in-app images and videos. A proper description based on the benefits of using the app will be appreciated by users.
Google helps to promote both Android and iOS apps. You can make use of the Google app campaigns. It helps to promote your mobile app through Google services such as Google Play, YouTube, Google search etc.
Remarketing is considered as a strategic component of advertising by Google. Remarketing helps with increasing new registrations, sales and brand familiarity among users. If done in a proper manner, remarketing can help to make your app reach maximum targeted users.
For more guidelines on android app marketing, you can visit the official Android page.
There is a different strategy for marketing iOS mobile apps.
Promote iOS app
Promoting an iOS app may seem a bit different compared to promoting an Android app.
It is better to promote an iOS app by giving two versions- A free one and a paid one. The paid version of your app should have more engaging features than the free version. You will see more downloads for the free version. Eventually some users will turn to the paid version to get access to the full feature.
You can give discounts during the launch to promote iOS apps among the people. Building your app’s online presence is also an important iOS mobile app marketing strategy.
Apple recommends to follow these points when you promote iOS apps.
You should always use Apple provided product images in all your marketing materials when promoting the app through supported Apple devices.
Apple product images should be readable at the provided image resolution. The minimum device size should not be smaller than 25 mm in height for printed materials and 200 px on screen.
You should not promote iOS apps based on Apple features. The headline and copy should focus on the app rather than the iOS platform. Apple also recommends using a clear and simple description. This along with a call to action to download the app is important while you promote iOS apps.
Last word of advice: When you formulate your mobile app marketing strategies to make your mobile app go viral, you should also ensure that you have proper resources to update the app content regularly. This increases the user retention rate and will help you to build brand loyalty over time. Hiring a top mobile app development company ensures that you have a quality mobile app in your hand that will be loved by the user. A good app developer will also ensure that their development strategies will be supportive of your app marketing strategies.
AlignMinds Technologies is an award-winning mobile app development company with a decade of success stories. We offer digital product engineering services that include strategy and design, web and mobile app development, DevOps and cybersecurity. We can help your businesses to get an edge in the competition through innovative solutions. Contact us now!
App Store optimization is the process of improving the visibility of an App in an App store.
We know more than one million apps exist in the Apple Store and Google Play Store together. Making visible our app to the external world among this huge collection is not a simple task. I’m here to discuss some of the App Store Optimization techniques which can be used for the better recognition of our App. Here are some of the App optimization techniques for better visibility of the App in the store.
5 Ways to optimize your app for app stores
1. App Icons
App icons are the first impression that a user has about an app. In general, app icons should be eye-catching such that user has to either download or make him go through the description and screenshots of the app. An app icon should convey what the app is all about to the user.
Some of the best practices that can be followed for an app design are:
Avoid using words in the app icon.
The design of your icon should be consistent with your app design.
It is always better to add a margin to your icon so that it will look great in all backgrounds.
Also, research for various designs to stand unique in the crowd.
2. App Name
App name is the second thing after App icon that a user sees when he searches for something in the Store. Make sure your app name itself gives a complete description of your app and is unique. Sometimes we might have come across certain app names which not at all suits them. Always it is better if the name you put in there acts like a keyword. Avoid changing your app name often, that is stick on to one name even if there are multiple updates for your app. Finally make sure the name you selected for your app is short, attractive and catchy for all age group users.
3. Keywords
Keywords are one of the most important factors for app visibility in Store. When a user doesn’t know the exact name of the app, the search will be based on certain keywords associated with the app he/she searches for.
iTunes gives an option to enter the keywords with a 100 character limit which can be separated by commas whereas Play Store takes the keywords from the App description which has a 4,000 character limit. The Keywords should appear 5 times in the app description in the Google Play Store.
App names with keywords also have a better impact on the recognition of the app. In iTunes the character limit for App name is 255 words and if there is space left make sure you enter additional keywords which are relevant. But in case of Google play the character limit for App name is 30 and choosing the right keyword is so important.
4. Description
We all know, once the user clicks on our App on a desktop, iPhone/iPad or Android device only the first three lines of our App with App icon is visible. In all the cases the user has to click on the “more” link to read the description completely.
Always make sure to put the most important information in the first three lines, which gives the user a clear idea of what your App does and why is it different from others.
Also make sure you have included a Call to Action sentence in the App description which actually invite the users to download, like “Download AA to enjoy BB now”.
Avoid using a technical sentence in the App description, let every user understand what is the app for and why it should be used.
In the Google Play store, the word which is entered a minimum 5 times in the Description will be considered as Keywords. Always make sure proper repetition of the words which can be a Key for the users.
5. Screenshots
Screenshots are one of the first visual element that is visible to the user when viewing an App.
If adding a screenshot, make sure the first two images in the screenshots convey what the app is for and why it should be used. It’s not on the number of screens you have added but the information about the app in a few screens.
Always make sure there is some description of the screens you have added. Ensure the images used for this purpose are of the same size, attractive and clearly visible to the user.
Also, it is advised to add genuine videos that describe how the interface will look like and help the potential user to get an idea of the app even before downloading it.
There are more things that are to be kept in mind while uploading an App to the App Store for better visibility of the App. The points discussed here are some of them, which are to be followed in common. So, let’s together follow these simple techniques mentioned here for better recognition.
Before getting into the details of app marketing strategies, we must understand the purpose of mobile app marketing & what is the relevance of implementing the best marketing practices for your application?
Marketing a mobile app is equally important as developing the app itself. According to the current statistics, there are approximately 2.2 million apps in the Apple App Store and 2.8 million apps in Google Play store (reference). This may give you an idea about how strong the competition is and how critical it is to market your application well!
It would be difficult for users to notice your app if you are not using appropriate app marketing strategies. Here comes the importance of app marketing strategies. However, marketing a mobile app requires careful thought and planning.
Here are some of the best and simple strategies you can follow to market your apps well.
10 Strategies to market your app
1. Target your audience
The first and most important step in marketing your mobile app is to find your target audience. Understand your niche market and their needs well. This will help you to attract more customers.
Create a blog/website for your app
Blogs and Websites are the best places to advertise your app. Here you can explain about your app as much as possible by elaborating its importance and how it is beneficial to the customers.
You can also invite customers to download the app.
Another way to market your app is Print Marketing. Along with digital marketing efforts, you can promote your app with print marketing materials like:
Postcards – engage your customers with direct mailing postcards.
Stickers – creative stickers will work for you in a cheaper way.
Banners – you can get the job done with the help of large banners placed near busy interactions or high traffic areas.
QR Codes – include QR Codes on postcards, stickers or even on your website/blog. It will be easy for your customers to access/download your app.
As an example, you can check out how AlignMinds has designed an amazing website for our own mobile app – Apprikot
Social media marketing for your app
It is very important and necessary to have strong social media presence to promote your app. It is important to spread the word about your app infamous social networking platforms like Facebook, Twitter, LinkedIn, etc. You can offer promotion & advertisements, offer gifts/rewards to download the app through social media.
Videos always help users to understand things easily. Most of the users like to watch rather than read the content. Create a video that explains how to use your mobile app. In the video, you must clearly explain what the app is all about & how it is useful in a real-life scenario.
Already, there are a number of mobile app demo videos in the market. A short, creative and clear demo will give a good mileage to your application. Video demos are one of the easiest ways to display the value of your mobile app.
Don’t forget to place your demo on your blog/website.
Animated explainer video
Animated explainer videos are another way to market your mobile app. They help you to explain the benefit of using your mobile app and the value it will add to the life of its users.
If you can make an interesting animated explainer video describing your app along with some storytelling touch and humour to it will really show the result. Experts say about 90% of the apps that have explainer video increases their reach around 4-5 times.
Check out this wonderful explainer video from one of our clients.
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Network with other app developers
Networking with other mobile app developers will help you with marketing your mobile app. Find out some of the top-rated app developers from App Store; be sure that the developers have a good rating. You could propose a mutually beneficial marketing opportunity that helps you increase your downloads. There is a possibility that the users may end up downloading both the applications.
The old marketing tactics still work
Yes, it still works! Even though we have progressed in the world of digital media, the old marketing strategies still proved good enough for your app.
You may publish ads on websites or publications or print out business cards and distribute them.
You can even attend relevant business meetings and events so that you may spread the word about your app.
Radio and television ads, brochures and fliers also do a great deal in marketing the concept.
All these different marketing techniques can help you to promote your app.
Put the links to download everywhere
This is one of the easiest ways of app marketing. Put links to download your mobile app on your blog, your website’s home page, in your marketing emails, and on your social media accounts – you can even add a custom tab to your Facebook page.
Take a look at WhatsApp’s page below, which includes four calls-to-action on just one page, all of which is to download their mobile app.
Availability of your app on various platforms
Make sure that your app is accessible to everyone. The main question is – Is it available for all platforms – iPhone, Android, Blackberry, Windows? Don’t forget to mention your app’s compatibility.
Monitor feedback and encourage reviews
Last but not the least, the most important point is to collect your user’s feedback and encourage them to post reviews. This process will help you identify bugs that you may otherwise miss out and can make quick changes to improve the user experience to make your app greater.
It would be advisable to respond to feedback and comments without delay. This gives the users a reassurance that you are listening to their comments and making appropriate modifications. It’s an unwritten rule that the app with best reviews gets the most visibility and downloads.
Conclusion
In the present state of things, having an app is very important for your business. However, if you don’t market your app properly in the market, it may be lost out in the crowd. It is vital to understand the specific business need and plan accordingly. Prepare the best strategies for app marketing and spend the extra time making sure your app is visible, accessible and integral to your customers.
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