Citizen TV, one of the most popular news channels and part of the largest media house in East Africa, Royal Media Services, wanted to have a news web portal to widen their reach and strengthen their business model.
AlignMinds developed a modern news portal based on the popular content management system, WordPress and helped Citizen to emerge as a market leader in their industry.
The website helped Citizen TV to reinforce its formidable digital presence in the market.
Viewers of Citizen TV got an additional means to access the channel which encouraged them to view the programmes even if it was missed during the telecast.
It was proven that Citizen TV is equally competent in the digital space and it further elevated their reputation in the industry as a market leader.