Custom Web Design: Why You Should Custom Design Your Website
What is custom web design?
Custom web design involves a team of people who are specialized in their respective fields working round the clock to build a website as per the customer requirements, keeping their brand uniqueness. The custom web design company takes cues from its customers and develops the website accordingly. When it comes to custom web design and development the possibilities are endless.
How is a custom web design service different from template based web designs?
Template-based web design involves designers choosing from the available templates and working on the same to create websites for their clients. The basic integrity of template structure and navigation flow of the template cannot be altered, and the level of customization is limited. WordPress for example offers many templates for its customers to play with. But as mentioned earlier the level of customization is limited and it is mainly opted by amateur web designers or small businesses who just need a website for the sake of it.
On the other hand, custom web design companies offer tailor-made solutions to meet customer expectations. For example, a custom WordPress website design will in most cases be more professional than what is possible with a template design. Custom-designed websites are by all means a superior product offering when compared to template-based websites.
Advantages of custom web design
- Custom web design services offer a high level of customization giving the website individuality.
- Websites that are custom built are SEO compliant, aiding in better Search Engine ranking like in Google.
- People prefer websites that are unique and that reflect that brand’s ethos, only custom website design can truly reflect the same in their website.
- Custom web design and development promotes a customer-friendly(user-friendly) website interface. Customer-friendly websites not only attract large traffic but also drive up user engagement.
- Custom web design and development ensure a high page speed. High page speed contributes to the overall user experience, better engagement, and maximum conversion.
Custom web design and development process
Custom web design and development process can be divided into 5 simple steps, they are as mentioned below:
Goal and scope identification
The first step in the custom web design process is to identify the goal and objective of your business. This stage is considered vital for the smooth flow of the project. Any discrepancies in clearly identifying the goal and scope of the project can impact the outcome of the project. Hence you (the client) and the custom website design company will take adequate time and effort to develop the goal and scope defining framework.
Identifying the goal of the project involves defining the purpose of the website(is it to sell products like an eCommerce website or provide news reports, blog, and so on), how should it interact with the potential customer, what is its USP, how much should the website be similar or different from the competitors, and so on.
Some of the common tools that facilitate the website goal identification process include the following:
- Competitor analysis
- Brand attributes
- Target audience
- Target geography
- Target demography
Once the goal and objective of the website are understood, the client along with the custom website development company can set the scope of the project. Scope of the project includes the website features, graphic and icon design, add-on features, and so on. The biggest advantage of customized web design is the possibility it offers for a business to go above and beyond to develop a product that is unique, distinct, and most importantly reflects the character of the brand. Any discrepancies in the goal and scope identification cause disruption in the execution timeline and budget. Hence, this stage as mentioned earlier is especially important.
A legally binding contract and a timeline chart are used by the custom web design agency as a basis to start the project. This ensures that both you and the web design company are on the same page.
Sitemap and wireframe creation
Sitemap lays the foundation for a well-designed website. A sitemap will usually consist of all the links available on the webpage. It gives you an understanding of how information is spread across the website. A good sitemap also represents the logical flow of information within a website by defining the relationships between various pages on it.
While Sitemap is the blueprint for the website, a wireframe is a two-dimensional architectural skeleton of a web page. This helps designers identify the flows in the components and designs of the webpage, furthermore, it gives them a brief idea about the type of content required for the web page. A well-designed web page can be sleek and user-friendly at the same time.
Website content plays a major role in attracting web traffic to the website. The website content should be crisp, clear, precise, and engaging. Website contents should be unique and use simple language for wider acceptability of the same. Furthermore, the structure in which the content is laid plays a major role in making the page attractive, informative, and engaging at the same time.
SEO-friendly content can help with having a good ranking in Search Engine Results (SERP). Tools like Google Keyword Planner helps content writers across the world to identify the most searched keywords on Google.
It is typically the business or the client who offers the bulk of the content. The custom website development company usually structures the content and makes it SEO friendly.
It is only when the designers start inserting visual elements into the website, it comes alive. Visual elements help make the website unique, this is especially true when the designer designs the right logo, images, frames within the website to disseminate information logically. Visual elements come in handy when you want to customize the design of the websites to resemble the brand image and exude brand ethos.
Testing and launch
Testing comes in the last phases of developing a website. In this stage, the custom website design company will test the website performance using a variety of methods and techniques to ensure that the website is ready to be used by the end user without trouble. Testing helps to fix issues present on the website. Furthermore, it ensures that the website performs the work it is meant to do in the real world.
Once the testing part of the website is performed successfully and the testers have given a thumbs up, the website is launched with the help of a server. Once it is launched, the website can be accessed by you and your customers alike with the help of the internet.
What language is best suited for custom web design?
There are a variety of programming languages used to develop custom websites. Each programming language comes with its unique set of frameworks and libraries that make them unique in their own ways. Some of the most widely used programming languages in the field of custom web design are as mentioned below. Please note that most of the time, more than one programming language is used to develop a complete website.
PHP is considered as one of the most commonly used programming languages to create custom websites. The biggest advantage of the PHP language is that it is open-source, which means that it is available for free of cost. PHP is also browser-friendly, making the website user-friendly, efficient, and fast.
HTML or Hypertext Markup Language is the language used to implement the structure and layout of web pages. Unlike PHP, HTML is a frontend language which means that it helps to develop the part of the website that the end users interact with directly.
Structured Query Language, or SQL as it is widely known, is a database query language that deals with data and databases of a website. It helps with adding, storing, modifying, deleting, and retrieving data using commands.
Cascading Style Sheets helps with adding styles to the web pages. Like HTML, CSS is also a markup language and the two often go together. However, the CSS has the most influence on how the web page will appear to the end user in terms of font, font size, colours, etc, and make the style consistent across the website.
Python is relatively a new language but has gained immense popularity in the past few years. More and more developers are showing affinity to Python. It is a very powerful language, that is both simple and easy to operate. It is highly flexible and fluid making it an excellent language for developers who are responsible for building complex applications.
Java as a language was developed in the 1990s, believe it or not, it is still one of the most in-demand programming languages of the 21st century. It is still considered as “the right choice” when it comes to programming. The program has the capability to work on multiple platforms making it highly versatile. A java programmer is still the most in-demand profession in today’s world.
Go is a programming language designed at Google that is relatively a newcomer to the scene. It solves the problems that other programming languages have like ease to use, high readability, excellent integration to name a few. Being a product from Google and Google being the king of search engines its popularity is expected to outshine other languages in the years to come.
Why is a custom website the best choice for your business?
Custom website design services offer a high level of customization giving the website individuality. The first impression is the best impression. When a customer enters your website, he/she should feel excited. The color combinations used, the simplicity of the design and the effortless dissemination of information will have a lasting impression on the customer.
These factors motivate the customer to visit the website again. Word of mouth publicity can further accelerate the traffic to your web page. People prefer websites that are unique and that reflect that brand’s ethos, only custom website design can truly reflect the same in a website. Did you know that 75% of perceived web credibility comes from design elements of the website?. This fact emphasizes the importance of customized web designs in this day and age.
Enjoy high SERP ratings
A custom built website is more likely to be SEO compliant; aiding in better Search Engine ranking like in Google. These websites are fast, easy to navigate, tick all the right boxes when it comes to SERP parameters. Even affordable custom web designs, when done right, can meet the basic SERP requirements. When all the right boxes are ticked the website will be ranked top in the organic search, helping you get more customers and business at a cheap rate.
But why is using website templates instead of a custom design bad for ranking in search engine results?
Usually, website templates are clunky and filled with unnecessary features to cater to a variety of businesses. As a result, they are slow, have low onpage scores, and are difficult to rank in SERP. Ultimately this will lead to 89% of customers shopping at your competitors’ websites due to the poor quality of your website.
Mobile-friendly websites reap the benefit
Mobile accounts for about 50% of the global website traffic today. About 74% of people are likely to come back to your website if you have a mobile-friendly interface. This is because as per the statistics available people spend about 70% of their internet time using mobile phones.
To capitalize on this opportunity, it is important that your website is mobile-friendly. If you choose custom web design services over ready-made templates, you have more control over offering the best mobile experience to your customers.
For example, if you are looking for a custom eCommerce website design, you can make sure that the front page is tailored to your customer interest, the inner pages are aligned with the sales funnel and it is easier for your customer to find the products they need, add them to cart and complete the order by making payment the most convenient way for them.
We should not forget that there are thousands of mobile-friendly templates available for websites that are built on platforms like WordPress. But are they able to showcase your business’s value and ethos? Can they incorporate the identity of your business as it is?
Also remember that in order to convert high traffic to more sales, the sales funnel should be properly planned and implemented. It is quite common that these sales funnels may vary from industry to industry and business to business. So, to make your website an effective conversion tool, it is better to go for a custom web design that focuses on your customer, their interest, and the brand identity and strength of your business.
Custom websites help with creating engaging websites
Websites need to be engaging. Only an engaging website can retain traffic. Only when the customers are engaged the traffic gets converted to sales figures.
95% of the internet users testify that a good user experience is an important factor while consuming content from the website. Hence, creating and displaying engaging content is a necessity for any website to sustain. Only a custom-made website allows you to develop a website that disperses information in a logical manner that engages the users and presents value and facts in a clean and crisp manner.
AlignMinds has more than a decade of experience designing best-in-class custom websites that are tailored to fit the interest and preferences of end-users. If you are in search of a competent custom web development company, contact us now!