The Client
Royal Media Services Limited is the largest media house in Eastern Africa. They have fourteen radio stations under their wing and Kenya’s most popular TV channel, Citizen TV, belongs to the same family. The company was founded in 1999 and is based in Nairobi, Kenya.
The Requirement
Royal Media Services Limited needed a mobile application based on Android, iOS and Windows platforms to exclusively stream live radio programmes and make their services accessible to anyone with a smartphone.
The Challenge
Royal Media Services
Limited is the largest media house in Kenya. So, the requirement demanded that
the solution should suit the size of their audience and the brand name that
they have.
RMS has fourteen radio channels under their wing along with Kenya’s most popular TV channel, Citizen. To enable their services to be accessible at any time by anyone with a mobile phone, the solution we develop had to be robust enough to take care of the demand. The architecture had to be reliable enough to handle requests at a large scale without any interruptions, real-time.
We didn’t want to make the solution look similar to traditional radio devices. While traditional radio offers only one-way communication, we wanted the solution to be interactive, user-friendly and bundled with more features than traditional radios.
The Solution
Our team developed a mobile-based solution that helps people to listen to their favourite RMS radio station online for free, from anywhere at any time. With RMS Radio app, you can listen to Radio Citizen, Hot 96 FM, Ramogi FM, Inooro FM, Musyi FM, Egesa FM, Bahari FM, Mulembe FM, Sulwe FM, Wimwaro FM, Muuga FM, Chamgei FM and Vuuka FM.
The app is designed and developed in a way that it is compatible with mobile and tablet devices. Our UX team took extra care in incorporating the brand image of RMS into the solution. The navigation offers a hassle-free experience to the users and switching between radio channels is a bliss. The inner pages are suitable for live streaming of radio programmes and the app is bundled with other extra features.
Features
UX/ UI design
The specially designed UX and UI enables smooth, uninterrupted streaming of radio programmes and makes switching between radio channels hassle-free.
Live streaming
The app offers seamless live streaming of radio programmes. Users can listen to their favourite radio programmes live from anywhere at any time.
Car Mode
User can search radio channels using voice search and buttons are enlarged for better visibility and control.
Favourite button
Users can add stations, shows and presenters to favourites by simply tapping on the favourite button.
Recordings
Users can record programmes and listen to them later.
Reminders
This feature allows users to set a reminder for their favourite show and they will be notified when the show is about to start.
Share
Share what you are listening to with your friends and family.
Comment
This feature allows users to send comments to the presenter.
Technologies Used
Java, Android SDK & libraries, iOS SDK, Objective C, .NET, C #, Windows Phone SDK 8.0
The Results
The new live streaming radio mobile application helped Royal Media Services Limited to add one more feather in their cap. Listeners of RMS got an additional avenue to access their favourite programmes and this helped RMS to affirm their brand position once again.
The app is downloaded more than 100,000+ times on Google Play Store and has received an overwhelming response from the users. It got an average rating of 4.0 on Google Store currently and, around 85% of reviews are positive.
