When to Use Parallax Scrolling in Your UI?
Market research has shown that 95% of users assess the value of your website based on its visual appearance. Websites must be creative and innovative enough to keep users attracted to your website.
When someone visits your website, their first question would be “Why must I access this site when I have other real worth websites? What is so different about this site?” and that’s where your website must stand out from the crowd dominantly, clearly and convincingly answering user’s queries and making them stay on your website.
How Parallax Scrolling works
Parallax scrolling is achieved by having the background image (or elements) move slower than the foreground image giving an impression of 3D depth. Different elements move at a different speed, creating a sense of animation and enhanced interactive user experience. Content is marked up using HTML tags, while jQuery checks how far the user has scrolled and move different elements at a different speed.
Pros of Parallax Scrolling
Holding visitor interest
As a user scrolls down the page, he is taken to the next level of information without having the user to click anywhere to see the information. This feature keeps user attracted to your website, stirring their interest and wanting them to view more of the information.
Better product display
Instead of just displaying your product as a static image, Parallax scrolling can help the user explore your product in a totally new and different way. It gives 3D view presentation controlled by their own scrolling behaviour.
Bagigia is a classic website where user gets totally different experience of viewing products. 3D presentation of the product is shown with the user controlling the scrolling behaviour.
Visual narration (Storytelling) made more efficient
Storytelling is the best way to communicate a message to a human mind. A well-designed, one-page website can prove powerful storytelling equipment because scrolling through it will be like reading an interesting book that you cannot put down unless complete.
With the right amount of animation and scrolling, Parallax scrolling can effectively communicate your message about your product, their effects and the audience. Parallax provides a nice overview of your website by letting the user visualize the website through scrolling efforts.
Using the Parallax effect, you can design a website that is visually appealing and user-friendly and make your website more fun place and interactive thus, making it stand out from the crowd.
Cons of Parallax Scrolling
Parallax site takes longer to load
Parallax Scrolling does not always work
Parallax effect does not always work well with mobile technology. You might need to make sure you have a separate mobile-optimized version of your website if your parallax scrolling website does not play well on mobile devices.
Too much scrolling
Too much scrolling may irritate the user that would tempt them to leave the site before viewing the main contents of your website.
Parallax scrolling is just sweeping the entire web community and is expanding across the web. Parallax scrolling websites are the future of tomorrow’s website design. It has become the biggest trend in the design world today and when done right and with the right amount of Parallax scrolling, it can no doubt, put your website ahead of the curve providing that extra edge over your competition.